On November 5, the 7th China International Import Expo (hereafter referred to as “CIIE”) was opened at NECC (Shanghai). Leading multinational enterprises gathered to showcase their latest scientific and technological achievements, unveiling products for the first time. VIKPRO, a high-end German dietary nutrition brand, stood out with its “new” products. Four new products, along with an entire series of star products, were showcased at the expo. Notably, the innovative MPL+biological phospholipid introduction technology was upgraded again, attracting numerous leading enterprises in the industry and health consumers for discussions and exchanges. They shared insights on new products, technologies, and experiences with a new look.
Recognized once again. Obtain three authoritative certifications together.
At 10:00 on the morning of November 6, the press conference for the brand strategy upgrade officially began at the VIKPRO booth in the Medical Device, Medicine, and Healthcare Exhibition Area. Guests and representatives from Euromonitor International, a globally recognized authoritative investigation and survey institution, ORIVO, an international authoritative testing institution, and AKER, a long-term strategic partner, were specially invited to the press conference to witness the moment of the brand together.
At the press conference, Ms. Mu Yin, General Manager and Senior Consulting President of Euromonitor International’s Greater China division, presented the “Global Coenzyme Q10 and Quercetin Industry Trends.” She highlighted that VIKPRO’s quercetin products hold a significant edge in quality, raw materials, technology, traceability, etc. Additionally, she awarded the brand with two TOP certifications—the European Brands with Leading Coenzyme Q10 Sales in China for 2023 and the Brand with the Top Quercetin Sales in China in 2023. Later on, Mr. Svein Erik Haugmo, CEO of ORIVO, an internationally authoritative testing organization, took the stage to acknowledge the high quality of the VIKPRO krill oil category, and presented the “German High-quality Krill Oil Brand Award for Four Consecutive Years”. VIKPRO products’ significant achievements in quality and sales volume demonstrate that the brand has successfully distinguished itself among numerous competitors and earned the trust and preference of consumers in today’s rapidly growing health industry, all through continuous technological innovation and a steadfast commitment to product quality.
A fresh start. The brand, image, technologies, and products have been fully upgraded
At the press conference, Dr. Berger, a German Medical Nutritionist, and the CTO and Chief Medical Nutrition Expert of the VIKPRO Brand, comprehensively explained the application of German research on general clinical medicine in the R&D of VIKPRO products, focusing on the topic of Build a Healthy Future Together with German Medical Nutrition. He also announced that the MPL+biological phospholipid introduction technology had once again broken barriers, targeting core nutrition directly to cells, with an absorption rate up to 32 times higher, setting a new record for high absorption in the nutrition and health industry. This is another leap-type reform just one year after the official launch of the technology last year. This demonstrates its practical approach and capability in pursuing scientific and technological reform.
With the strong support of exclusive high and new technology, VIKPRO followed up its success with hot pursuit and developed four super new products, which were unveiled at the brand strategy upgrade conference. The new brand development strategy was also unveiled. In the future, the brand image will be comprehensively updated with the theme of “German Science and Technology, Cell Nutrition”. LEO Li, Head of Asia Pacific, stated: “By 2025, VIKPRO aims at optimizing cell functions for consumers and enhancing overall health, staying true to the brand’s mission. We are committed to advancing nutrition and health at the cellular level through medical science and technological innovation, establishing new standards for healthy living, and fulfilling our vision of becoming the global leader of cell nutrition.”
Seize opportunities stably and focus on the global market based on the Chinese market
This year’s CIIE coincides with the 10th anniversary of the establishment of a comprehensive strategic partnership between China and Germany. German leading enterprises from various industries attended the grand event. It was reported that 150 German enterprises attended this CIIE, representing sectors such as high-end manufacturing, automotives, medical devices, environmental protection technologies, intelligent solutions, and other fields, showcasing the cutting-edge science, technology, and innovation power of German enterprises. As a leading brand of dietary nutritional supplements in Germany, VIKPRO fully leverages its “German genes” and demonstrates exceptional achievements in technical innovation, product quality, and sustainable development comprehensively.
During this CIIE, VIKPRO seized the opportunities presented by current trends in the fields of life science and dietary nutrition and the strong consumer demand for health in the global market. With its unique innovative technology and strong product power, it stood out among the exhibitors. It seized global opportunities through the CIIE platform, shifting from addressing domestic demands to focusing on a larger market, focused on local R&D of cell nutrition in China, provided nutrition support solutions more suitable for Chinese consumers, and brought cutting-edge health concepts and products to global consumers. This underscored its strong commitment to the global market.
